Were you one of the millions of Americans who rode a bike this year? By donating to PeopleForBikes, you’re supporting more safe and connected places to ride in your backyard. We’re working to get thousands of bike projects across the finish line, spreading the joys of biking to communities across the U.S.
PeopleForBikes also brings the power of the global bike industry to Northwest Arkansas
PeopleForBikes, the U.S. bicycle industry's trade association and national advocacy nonprofit represents 325 bicycle industry supplier members and 1.4 million individual supporters, planted its flag in Bentonville, Arkansas, in September 2020 to support increased bicycling through local businesses. Today, our dynamic team operates from The Ledger, the first ever bikeable office building, and works to connect and engage the bike industry with the Northwest Arkansas community through events, networking, continuing education, and Ride to Work Wednesdays, a commuter program encouraging businesses to get their employees biking to work.
join the movement
More than 300 industry members power the PeopleForBikes Coalition. Together, we represent the business voice of bicycling in the U.S., extending bike companies' resources, reach, and influence nationwide.
Once a month, PeopleForBikesNWA hosts a pop-up commuter station in support of Ride to Work Wednesday that is open to all members of the community. The station offers a fun way for riders to start their morning, opening up the opportunity to socialize with other commuters and community members over coffee and breakfast.
May 8, 2024 7:30 AM
Ride to Work Wednesday
Join PeopleForBikesNWA and Runway for Ride to Work Wednesday at Sunny’s in downtown Bentonville. The first 70 people who ride to the event and sign up for the NWA Bike Bulletin will earn a free coffee and breakfast taco from Sunny’s.
May 11, 2024 9:00 AM
Saturday Gravel Ride
If you have been looking for a way to try a gravel ride, but are not sure where to jump in, then this is the ride for you! Our gravel ride is fully supported (support vehicle with food and water follows the group the entire ride) and is a no drop ride. That means that no rider will be left behind due to their speed or mechanical issues.
May 16, 2024 6:00 PM
PeopleForBikes DRAFT Meetup
PeopleForBikes, the NWA Council, and Finding NWA invite you to join us on Thursday, May 16 at Crystal Bridges for an evening exploring the power of the bicycle. As always, DRAFT will include networking opportunities, community announcements, and three TED style presentations from local innovators and artists.
May 28, 2024 12:00 PM
EMTBs 101 with Rich Drew
Join us on Tuesday, May 28, from 12:00 - 12:45 p.m. at Coler Mountain Bike Preserve for our May Lunch and Learn: “eMTBs 101” with special guest Rich Drew, founder of The Ride Series. Rich will help demystify what an electric mountain bike is, followed by best practices for riding an eMTB compared to a traditional mountain bike. We’ll wrap up with a short trail ride to put all our new knowledge to work.
meet our team
Allyson de la Houssaye
PeopleForBikes Northwest
Arkansas Executive Director
Allyson is the executive director of PeopleforBikes’ bike business innovation team based in Northwest Arkansas. As a lifelong lover and rider of bikes, Allyson is passionate about bringing communities together through cycling. As a former sports and documentary producer and co-founder of Women of OZ NWA, a nonprofit dedicated to getting more women on mountain bikes, Allyson has a rich background in the bike and outdoor industries.
brady carman
Northwest Arkansas Business
Innovation Program Coordinator
Brady joined PeopleForBikes’ Northwest Arkansas team after ten years years as an educator with Fayetteville Public Schools. He is a dedicated team builder, encourager and advocate for connecting people with their environments and their communities. When he is not talking about bikes and their many forms as liberating joy machines, Brady is likely to be found somewhere outside hiking, biking, canoeing and/or volunteering with local nonprofits.